This local insurance agency was looking for a way to connect with prospects and get them thinking about insurance options, as well as about the company itself. With its office less than a mile away from one of the area’s largest malls, we utilized an unexpected, public approach. LSHD’s escalator wraps were designed to be funny, yet informative conversation starters, and were placed on the escalators at the center of the mall for maximum visibility. Angled in such a way that the people riding the escalator “completed” the image, the wraps’ messaging leveraged the company’s positioning, as well as proximity to the mall, to encourage viewers to get in touch with the company.