After two well-known manufacturing companies merged to form a single, comprehensive manufacturing power, its management team sought assistance in creating a unified brand that would resonate with existing customers and prospects alike. Part of this initiative included the development and production of exterior signage to help visitors to the campus find their way around. LSHD’s clean execution incorporated the new logo and brand elements while keeping the pertinent information easy to spot. Located next to the main driveways and on the buildings’ exteriors, the Midstate Berkshire signage provided the finishing touch to the establishment of a more complete and dynamic business model.