A Western Massachusetts steel supplier was planning to expand operations into Worcester, MA, and was looking for a way to promote the grand opening of, and attract business to, the new store. This was big news for the company, and required a big message—literally—to catch the largest audience possible. With the right blend of humor and powerful messaging, our billboard execution with the headline “Steel from the Best” makes a direct and immediate connection to the purchasing directors, fabricators, and construction companies our client wants to reach. The bold, single message, supported with the brand colors, is designed to look like it was made from metal, helping to further clarify the real meaning of the piece.