As this high-end specialty food and delicatessen prepared to open its doors, it reached out to LSHD for assistance in developing an upscale look to match its upscale wares. In addition to logo and tag line, the business needed exterior signage to catch the attention of travelers and bring them in off of a busy main road. Leveraging our logo execution, we created a uniquely shaped sign that stands boldly by the roadside, marking the entrance to the business. The tag line’s consumer appeal helps define exactly what customers will find inside the store, including everything from beer and wine to “Soup, Sandwiches, Sides And All The Stuff To Make Them.”