Having recently been purchased by a global power in aerospace components and assemblies, the leader in high-energy-beam fabrication was in need of new exterior signage for its campus. The purpose of the signs was not only to inform visitors of where different departments are located, but also to subtly acknowledge the company becoming a member of the EDAC Technologies family. The challenge for LSHD was ensuring that the parent company’s brand held the dominant position on the signage but did not overshadow our client’s brand entirely. Our execution united the two brands in one field, clearly conveying the corporate hierarchy while maintaining each brand’s identity.