This regional club for marketing and advertising professionals was looking to promote itself to regional businesses at local events and generate greater awareness about its activities. Having already established the club’s trade show presence, we utilized the existing visuals and messaging to create a series of mailers that would help open a dialog between the club and the target audience. The simple, yet effective message woven cleverly into the copy explains how effective advertising can cut through the market clutter, helping businesses grow and succeed. This unique, eye-catching approach was exactly what the club was after, helping to successfully increase regional awareness.