America’s oldest vintage motorcycle racing association was looking to generate enthusiasm for, and awareness of, the organization and authentic vintage racing, as well as promote and increase attendance of the races themselves. Our bold, eye-catching design captured the nostalgia of vintage motor sports, while adding some contemporary elements to help the audience understand this was a current event. Providing a detailed listing of events, dates, and locations, this piece captures the passion of vintage racing and encouraged viewers to become a part of it.