With its annual film festival approaching, this local fine arts supporter was looking for help developing creative designs and messaging that would resonate with the area’s more eclectic movie goers, generating enthusiasm for, and increasing attendance of, the event. Wanting to support the council’s efforts and brand messaging, as well as convey a similar sense of artistic expression and mystery as the featured filmmakers had done in their own work, we developed a series of posters that helped draw in the capacity crowd the council was looking for.