In order to generate solid sales leads and new business opportunities while exhibiting at one of North America’s largest orthopedic trade shows, this nimble medical manufacturer needed strategic messaging and visuals that were powerful, succinct, and differentiating. We went bold and led with an irrefutable claim that would stop attendees in their tracks. The approach got more than just the attendees to take a good hard look at the company, with the AAOS Adjudication Committee awarding Micron an overall score of 12.90 out of a possible 15 points. This score for brand message strategy and effectiveness was full 2.45 points higher than the show average, proving that LSHD understands how to create messaging with impact.

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