Attending a direct-to-consumer trade show for the first time, this high-quality tool manufacturer wanted to generate as much booth traction as possible, enticing potential customers with a special daily prize. To ensure the brand made a lasting impression on attendees—and that the giveaway announcement wasn’t lost in the crowd—LSHD created a series of dynamic duratrans featured in key areas of the exhibition hall. Leveraging the overarching messaging strategy we developed for Mayhew, the concise setups and takeaways of the bold duratrans grabbed viewers’ attention and generated the interest the client sought.