This industry leader in high-energy beam fabrication and refurbishing solutions wanted to better promote its capabilities by building a stronger brand presence at trade shows. Utilizing strong visuals and supporting language that underpins the company’s decades of experience, our trade show designs drew connections between the company’s fabrication legacy—including precision components for the Apollo program—and how those decades of skill and expertise can be applied to prospects’ specific challenges. The messaging developed resonates with developing engineers and refurbishing specialists, and further supports the company’s brand position of, “Fusing Imagination with Reality.”