With its stunning new brochure in hand, this global leader in fiber, power amplification and laser technologies was interested in refreshing its trade presence as well, creating a look that was more in line with its communications piece. The company also saw the booth as another opportunity to promote its latest technology, the NuQ plug-and-play fiber laser system. Drawing from the imagery and messaging of the brochure, as well as the most recent NuQ promotional messaging, LSHD developed an engaging trade show presence that highlighted the company’s primary business lines, providing high-level details that draw attendees in for more.