A global leader in high-energy-beam fabrication wanted to grow its medical device manufacturing business by promoting its new, proprietary technology. LSHD chose to leverage the company’s rich history in a dynamic mailer that prompted recipients to consider the possibilities. The headline “We’ve already conquered outer space.” supports the company’s aerospace success and sets up the payoff, “Now we’re redefining inner space.” on the inner sleeve. With the reflection on the helmet revealed to be microscopic texturing created by the technology, the mailer conveys EBTEC’s innovative capabilities while supporting its brand message of “Fusing Imagination with Reality.”