With one of the biggest expos on the horizon, this national leader in HVAC technologies wanted to offer its representatives a little southern hospitality to kick the festivities off. Executives at the company had organized an evening of food, spirits, and song to be held the night before the expo began, and tasked LSHD with developing a printed invitation to get people to attend. “Big Opportunity. Bigger Hospitality. Biggest Event.” plays off the expos location and makes a solid case as to why representatives should attend. Even the messaging takes on a down-home feel, encouraging the company’s team to join its executive leadership for this be-all, end-all event.