This regional leader in mechanical piping systems for commercial applications was looking for an effective way to announce the opening of a second location that allowed it to provide services to a larger market area. Rather than a flat postcard, we developed a 3-dimensional solution that really got the audiences’ attention. The time capsule consisted of an actual piece of product, with a flash drive and case studies about the company’s projects contained inside. The messaging reminded recipients that there is no way to know when a piping system will need repair, but Notch has the expertise (and now the expanded capacity) to provide solutions wherever and whenever that moment arrives.