Having developed an industry-first approach to graft material placement, this innovative spine device company was in need of a comprehensive website in order to tell its full story to prospects. The system’s ability to deliver graft material in situ, thereby optimizing contact with the vertebral endplates, is a huge advantage when solid fusion is name of the game. Our messaging strategy, “Fusion is a Contact Sport,” is leveraged throughout the site, and is paid off with visuals and written content that validates the company’s claims of optimal graft placement and fill. The site goes on to provide specific information regarding all the instruments and devices available for the system.