With exciting announcements and business model changes coming fast and furious, this global leader in tissue-based products needed effective strategies for making a statement and keeping content accurate. Positioning these events as “The Beginning of Better, for Everyone,” LSHD took a two-pronged approach to the challenge. First we developed a series of announcement-focused splash pages that could be easily added and removed to the site as necessary to share some powerful news. This was followed by Phase I of a two part website revision project to ensure the site’s informational accuracy while reinforcing the company’s brand promise of delivering Smart Medicine®. Right Now®.