Interested in starting a marketing campaign in Wisconsin for its new consumer grade space heater, this national leader in HVAC solutions wanted to develop a series of radio spots that would resonate with the target audience—weekend warriors who love to spend their days working on projects in the garage. Knowing that the one universal thing that puts an end to their hobbies is the deep chill of winter, we positioned the heating unit as the solution to keeping those projects going all year long. This second of two spots lets the audience know that a change in season doesn’t mean having to change the type of individual they are, or the things they enjoy doing most. The spot encourages the audience to keep working on the projects they enjoy, regardless of the season, and helps steer them to the website to learn more about the unit and find a local installer.