O’Connell Professional Nurse Service - “Reach Out to O’Connell’s” Radio Spot
Client: O’Connell Professional Nurse Service
Creative: “Reach Out to O’Connell’s” Radio Spot
An area provider of home healthcare and staffing services was interested in increasing regional awareness with regard to the programs and services it offers. Unlike the competition, the company believes that the best care tends to the needs of the whole person; mind, body, and soul. To reach the greatest number of “baby boomers” and individuals within the geriatric community, we developed a series of three radio spots using snippets of an unscripted interview with the company’s founder. Each focused on a specific challenge many senior citizens and their families face, and how the company could provide help. The first of these spots address boomers directly, letting them know they are not alone and that the company can help them get their parents the care they need. The founder’s warmth and genuine nature resonated deeply with the market, and the radio spot resulted in a measurable increase in business.
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