Looking to bring new patients to its practitioners, this prominent physicians group wanted a better approach for its print ads, which promote its numerous practices and office locations throughout the region. LSHD counseled that in addition to the specific service or doctor, the ads needed to promote the group as well. That way prospects will begin to understand that all of their medical needs can be provided by one, coordinated source. Leveraging the brand we established through its in-office posters and practice brochures, our print ads focus on the outcomes patients are looking for to remind them that—with the right care—it’s possible to get back to the life they want to live.