Wanting to more actively promote its brand within the market channels it serves, this global leader in energetic solutions was looking for a piece that would engage and influence individuals in charge of purchasing materials for specific applications or operations. Knowing that the purchasers decisions have a direct impact on the success or failure of the operations the products are used in, we leveraged the positioning we initially developed for the company—“When It’s Your Mission, There Is No Second Chance”—to make a critical connection between the audiences’ ability to select a dependable, reliable developer of energetic solutions and the lives of the individuals who would be using them in the field. The simple acknowledgement to the critical roll the target audience plays, as well as the dynamic imagery and vibrant colors used, make for visually stunning pieces that can adorn office walls, all the while effectively supporting and promoting the company’s brand.