As a regional leader in scrap metal recycling and finished steel and metal materials approached its 60th anniversary, it decided to commemorate the moment with a special event. The evening was meant to recognize the company’s founder, William F Sullivan, Sr., as well as generate publicity, and the company called on LSHD to provide the celebration with the right messaging and visual sophistication. The materials developed included a series of banners that told the company’s story, focusing on the business’s impact on the industry and the Holyoke community.