With a goal of producing products for market, this leader in cell-based therapies planned for multiple transitions as it moved from pure research to consumer sales. It looked to LSHD for a brand identity that would not only define it as a legitimate player in the market, but would also remain relative and effective throughout these transitions. Our “Smart Medicine. Right Now.” tag line not only encapsulates mesenchymal stem cells’ natural ability— responding solely to the site of injury and providing immediate, mediated, one-to-one healing unlike any other natural or synthetic therapy—but also Osiris’ objective of delivering game changing therapies to medicine.