8/9/2012

Ensuring On Time Arrival

Somerset GSE Finance is a leading financial service provider and lessor of ground support equipment (GSE) utilized by aerospace industry companies around the globe. As a division of the larger Somerset Capital Group, Ltd., Somerset GSE has the experience and financial strength to develop flexible financing solutions for clients’ specific needs. However, Somerset GSE was missing a piece to the modern marketing puzzle—a web presence that accurately conveys the company’s extensive capabilities, while validating its credibility, to potential customers.

Like Somerset GSE, we employed a creative development and management process that ensured on-time delivery, addressing creative reviews, copy edits, and programming adjustments quickly and effectively. The messaging we developed touts the company’s capabilities and heritage. The defined parent strategy of flexible solutions that help clients capitalize on opportunities quickly is supported with client-supplied photography of its actual GSE equipment in action. And the crisp pallet delivers a modern, professional look, without overshadowing the parent company’s established brand.

To learn more about the Somerset GSE website, or other successful campaigns LSHD has developed for our clients, please contact us.